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Equity, diligence & governance, explained.

Plain-English guides to cap tables, fundraising, data rooms, board governance and financial reporting. Written by the team that builds it. No jargon, no sales pitch, just the thing you came to understand.

Fundamentals

What is a cap table?

What a capitalization table records, why it matters, and when a spreadsheet stops being enough.

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Fundraising

What is a SAFE?

Simple Agreements for Future Equity, valuation caps and discounts, and how they convert.

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Valuation

Pre-money vs. post-money

The difference one phrase makes to your ownership, and the math founders most often get wrong.

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Term sheets

Liquidation preferences, explained

How preferences decide who gets paid first at an exit, and why 1× non-participating is the norm.

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Diligence

What is a data room?

What goes in a virtual data room, why a shared folder isn't enough, and how to keep control of what you share.

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Getting ready

How to get diligence-ready

A practical checklist to keep the documents, numbers, and trail in order before the term sheet lands.

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Governance

What goes in a board package?

What to include, how to run the document side of a board meeting, and how to know who's read it.

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Reporting

Financial reporting for startups

The core statements, the right cadence, and how to keep reporting clean without the scramble.

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Diligence

Buy-side due diligence

What a clean room looks like from the buyer side: an organized index, gated access and documents tied to records.

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Diligence

Sell-side due diligence

Keep the room ready before a buyer asks, with a checklist, a view of what's missing and files in your Drive.

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Getting ready

Due diligence checklist

The documents investors ask for, category by category, with an HR list and a data room checklist.

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For Trusted Advisors

Fractional CFO tools

One workspace for every client’s ledger, room and What-If, with gated, audited access.

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Trusted Advisors

Reseller agreement for founders

Key clauses, which docs go in the data room, reconciled cap table, and customer ownership before you sign.

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Pricing

Data room pricing

What per-page fees cost, how the cap table, board and modeling tools are usually priced, and what to ask before you sign.

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Getting ready

How to prepare a cap table for due diligence

Six steps so every number ties out and every line has its paperwork before diligence starts.

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Diligence

How to set up a due diligence data room

Eight steps from where the files live to the folder structure, per-person access and a gap check before reviewers arrive.

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